Krispy Kreme

I have issues with Krispy Kreme. Don't get me wrong, the doughnuts are great. They are not the source of my Krispy complaint. My Krispy complaint was caused by a coffee cup catastrophe followed by incredibly crappy customer service.

I bought some doughnuts and coffee from the new Krispy Kreme shop in Central and I discovered two things: a) if you like clean shirts, you should never bite into the centre of a jam doughnut, and b) their coffee cups are crap. I was carrying a bag in one hand and the coffee in another and by the time I got to my destination, which was only five minute away, my hand felt like it'd been carrying red hot metal. I had to put that bad boy down every 30 seconds to stop the pain.

Needless to say, I wrote a complaint letter to Krispy Kreme.

I first wrote to the address in Hong Kong - no reply.

I then wrote to the customer service department in the US. They replied as follows:

"Thank you for your email regarding your recent Krispy Kreme experience. We
appreciate you bringing this matter to our attention.

We have forwarded your feedback and contact information along to the
appropriate individuals for their immediate review. A representative from
Krispy Kreme will be in touch with you shortly.

Thank you for allowing us the opportunity to resolve your concerns."

Not bad, but 6 days later no one had replied. I wrote to them, quoting my reference case number and I got an almost carbon copy reply, saying they had forwarded it to the appropriate people and would get back to me soon.

Well, dear friends, I will not be fobbed off by so called 'customer service' people so easily. I have a valid point and demand to be heard. For this reason, I call upon you, my friends, to say that you've heard about their bad coffee cups and customer service from me, and frankly, you're disgusted. You can quote my case number if you want - 685865.

Something like this would be great.

"I heard from my friend that the Hong Kong stores have coffee cups that get too hot. What's more, I heard that Krispy Kreme's customer service department doesn't address complaints directly and tries to get rid of customers without helping anything. I think this is disgraceful and will never shop at Krispy Kreme again."

Click here to fill in a complaint.

Call it a sociological experiment. Call it a push for free doughnuts. Call it what you will. But I am always interested in testing the power of the pen... or in this case, keyboard.

It's time to stand up and fight, people. "Hell, no, we won't go, give me doughnuts, don't say no."

If this experiment works, I'm turning my attention to British Airways... but that's another story.